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Loblaw names new creative AOR to focus on PC brand | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
March 18, 2014 | Kristin Laird with files from David Brown

Loblaw has named John St. as its creative agency of record to focus on the President’s Choice brand. The WPP-owned agency replaces Bensimon Byrne, which held the account for more than a decade.

http://www.marketingmag.ca/news/marketer-news/loblaw-names-new-creative-aor-to-focus-on-pc-brand-103994
 

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